Branding... What if a writer would come up with a catchy word, add some design to it and then trademark it!
Branding... What if I could combine my
Tailor-Scripted™ (or have Tailor-Scripted™ actually create this catchy, glitzy word or expression after all, then combine it with) with a Namethyzed™!?
Imagine the various cigarette packs, the many drinks, the chocolate bars, the tea bags, and so on. What do they have in common?
Branding... Brand names adorned with a great design, all to make it more appealing to us. There is one thing, though: I don't smoke, I don't drink alcohol, but I do drink fruit beverages or tea or sodas or water, and I do eat chocolate... And how about ice cream? You definitely would like some of that, too, I bet! The makers of such food, drinks, even items, they entice us with their outside appearance so we could crave for them in the inside. But there's one more thing that, subconsciously, I am counting, and many of you might have the same trait...
Inspiration!
Every brand name must look good, so good that its color, shape and name itself must appeal to the potential client. But what about being inspired by the very design of a respective brand? Color and shape certainly inspire. Music inspires, come to think of it. So what about the art of writing? Have we, humanity itself, ever made something out of words?
Have we ever fought wars because of bad words, or lack of, because of misunderstanding and no inspiration whatsoever? Yes, unfortunately. Have we ever come up with a small inspiration, capitalizing on what we feel after seeing a word, a beautiful word, a motivating one, a spectacular one? No, unfortunately. Such roses blossom from within us, but we keep them hidden in our boddies instead of creating a work of art around us just by speaking them out. I'm talking about beautiful and inspiring words... the beautiful roses that incite greatness, thankfulness or just bring some attention into the eyes, or the heart of the beholder.
Namethyzing is the art of playing with a name, forming words out of the root of a person's name, endearing it through suffixes, sometimes prefixes, dipping it in a bowl of indulgence. It's like playing with someone's hair, I always thought (see the Deaulivery animated series I made,
episode 2), but with words.
Tailor-Scripted is an initiative of mine that is, essentially, the art of writing a poem that suits you, one tailored after your requests, your imagination, your desires or your convictions.
Combining Namethyzed™ with Tailor-Scripted™ would bring a special word that would spur our imagination on, forming a froth of a dream and would, thus, guide our inspiration thru to creating something or working in a more passionate or relaxing environment, depending on the mood that the special word (or expression) entices you in a poetic and natural manner. More importantly, it can also help your conversation with someone, or improve your vocabulary.
If the inspiration is there, it can be found in the shape of a decoration. If a decoration is more than just a boring item, it means that it is penned with a real word. Should a real word inspire you, then it is like a tattoo on a real thing, and not on you. The real canvas is in front of us, and it should look truly meaningful, much more special than a piece of wood, more like a small pad on which sentiments are placed, feelings are created and deliberations are given with a deeper sense of meaning.
The image is based on my D'eaulivery and rD'eau words.
The two words interweave in such manner that it forms the phrase:
"I feel as if delivered in the fluvial ardor of the dawn!"
Generating inspiration is what branding should be all about. It is someone's perspective that entices someone else, but it is also that form of art we need which resembles a piece of furniture or adornment item in order to keep our feelings afloat, and not our temptation satisfied.
Branding equals Inspiration. Inspiration plus Decoration equals Creation.
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